I know you know I have a real passion for psychological studies, so here’s another one I think you’ll find interesting—and surprisingly relevant to real estate.
Have you ever been in a situation where a group of people confidently gave the wrong answer—and even though you knew it was wrong, you still found yourself going along with it?
That’s exactly what happened in a famous experiment from the 1950s by psychologist Solomon Asch.
The Asch Conformity Experiment
In this study, participants were asked to complete a simple task—match line lengths. But here’s the twist: the other people in the room were in on the experiment. And they all intentionally gave the wrong answer.
The result?
Most participants went along with the group—even when the answer was clearly wrong.
Why? Because social proof is powerful. When we’re unsure, we tend to follow the crowd.
So What Does This Have to Do with Real Estate?
A lot, actually.
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A home with multiple offers feels more valuable—even if the offers aren’t that strong.
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A crowded open house creates urgency, even if the home isn’t the best fit.
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Sellers want to price like their neighbors, even if their property is different.
This isn’t about manipulation—it’s about awareness.
Group behavior can influence our decisions more than we realize. The key is recognizing when that’s happening and staying grounded in your goals, not someone else’s momentum.
Whether you’re buying, selling, or just keeping an eye on the market, it pays to understand the psychology at play.
Want to see the original experiment in action?
👉 Click here to watch the Asch Conformity Study
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Want help cutting through the noise and making a strategy based on your goals? I’m always here to walk you through it.
