Before I got into real estate, I studied psychology. I’ve always been fascinated by why people make the decisions they do—and to this day, those insights still play a big role in how I help my clients.
One of my favorite psychological concepts is something called the Endowment Effect.
Here’s the short version:
In a well-known study, participants were given a coffee mug to keep. Just minutes after owning it, they started valuing the mug almost twice as much as those who didn’t receive one. Nothing had changed about the mug—it was the ownership that made it feel more valuable.
Now think about what that means for selling a home.
We live in our homes. We raise kids, host holidays, patch walls, and paint cabinets. We pour in our time, our energy, and our memories. So naturally—it feels priceless.
But buyers? They’re coming in with fresh eyes. No emotional connection. Just numbers, features, and comparisons.
That’s why pricing a home isn’t just about the market—it’s about mindset. I help my sellers step back from the emotional lens so they can price smart, position their home the right way, and create a strategy that gets results.
If you’re thinking about making a move, I’d love to walk you through what that looks like.
Because selling your home isn’t just about what it’s worth to you. It’s about helping the next buyer see the value too.
